bugaboo invites you to share your favourite spots with whatser

dutch design company launches new campaign to build collection of nice places to go to

09 JUNE 2011, AMSTERDAM
Summary
Dutch design company Bugaboo -in co-operation with the location-based app Whatser- launches a campaign that is aimed at building a unique and inspiring collection of international hot spots that cater to modern parents on the move.

For three months, from today up to and including September, Bugaboo invites parents worldwide to share and recommend their favourite local parks, shops, museums, cafés, restaurants, playgrounds, or other places they like to frequent. After selection Bugaboo then adds the best spots to its Whatser collection, which is open to all Whatser users. Madeleen Klaasen, Bugaboo Chief Marketing Officer: “Bugaboo is all about inspiring people to get out and explore the world. By hosting this collection we want to offer our customers an easy way to find those exciting places often only local people know about.”

How does it work?

Go to Whatser.com or download the Whatser app, join Whatser, follow Bugaboo, add your personal favourites to your collection and share them with Bugaboo from within the app (by e-mail, to spots@bugaboo.com). “What’s more, you can win a Bugaboo Bee by sharing your recommendations. Each month one stroller will be handed out to whoever has succeeded in adding the highest number of spots to the Bugaboo Whatser collection.”, explains Martijn Ros, Bugaboo’s Digital Marketing Manager.

Two weeks ago Bugaboo teamed up with Whatser and is the first global brand to host a collection on the platform.

Notes to Editors:


About Whatser:

Whatser is a mobile application that allows users to collect their favorite spots, share them with their friends and make the city their own. Whatser users are always in the know because they receive personalized suggestions on where to go, based on their current location, preferences and trusted recommendations from their social graph. Located in Amsterdam, Whatser was created by Michiel Verberg, Pieter Saman and Arthur Langereis. Find Whatser at http://whatser.comhttp://twitter.com/whatser and http://facebook.com/whatser.

Quotes
"Bugaboo is all about inspiring people to get out and explore the world. By hosting this collection we want to offer our customers an easy way to find those exciting places often only local people know about." Madeleen Klaasen, Bugaboo's Chief Marketing Officer
"What’s more, you can win a Bugaboo Bee by sharing your recommendations. Each month one stroller will be handed out to whoever has succeeded in adding the highest number of spots to the Bugaboo Whatser collection." Martijn Ros, Bugaboo’s Digital Marketing Manager
Images
About Bugaboo

About Bugaboo International, The Company:

Bugaboo International is a Dutch design company that develops and produces mobility products. Bugaboo is known for its innovative and breakthrough design of strollers. Bugaboo began as a small start up in 1999, but grew rapidly over the next ten years to become a global player. Bugaboo products are now available in more than 50 countries and the company is a proud (PRODUCT)RED partner contributing 1% of all revenue – across all products – to the Global Fund to help eliminate AIDS in Africa to help reach the goal of eliminating mother to child HIV transmission by 2015. For more information, visit bugaboo.com